Convert is an A/B testing platform. Their services offer A/B testing, split testing, multivariate testing, multipage testing, and personalization.
Convert to be “flicker-free”. In A/B testing terms, “flicker” occurs when the testing system or platform randomly assigns different variations to a user during their visit to a website, creating a poor user experience.
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Benefits
- A/B Testing - Hybrid Tracking
- A/B Testing Integration
- CCPA Category: Performance (C0003)
- Sync Injector Required
What do I need to integrate?
Account ID
1. This can be found in the Convert URL.
Project ID
1. This can be found in the Project List under ID.
What Identifiers are Required?
|
Field |
Friendly Name |
Additional Information |
Sync Connection |
|---|---|---|---|
| CID | Account ID | Required | |
| PID | Project ID | Required |
[View All Identifiers]
How do I configure MetaRouter's Sync Injector?
How the sync works
Convert has three cookies to track users: visitor, session, and referral data.
Tag Benefits
The tag runs the Convert A/B test.
What is the Required Event Payload?
| Field | Friendly Name | Additional Information |
|---|---|---|
| cid | Account ID | Required |
| pid | Project ID | Required |
MetaRouter Documentation
Where is Additional Documentation?
https://api.convert.com/doc/v2/