Kochava offers mobile app attribution and mobile app analytics for full app performance through the funnel.
Kochava offers mobile app attribution and mobile app analytics providing holistic, unbiased measurement for precise, real-time visualization of app performance through the funnel.
Benefits
- Analytics Tracking
- Engagement Platform Integration
- CCPA Category: Performance (C0003)
- Sync Injector Not Available
What is the Required Event Payload?
| Field | Friendly Name | Additional Information |
|---|---|---|
| kochava_app_id | Unique application ID | Required |
| kochava_device_id | Unique device ID | Required |
| device_ids | IDFA, Android ID, or custom variant | Required |
| action | Required | |
| origination_ip | IP of the device on install | Required |
| device_ua | Device user agent | Required |
| data | Required | |
| att | Boolean indicating if iOS App Tracking Transparency was accepted or not. | Required |