Reddit ads are a form of advertising platform used by businesses and individuals to reach their target audience on Reddit.
Reddit ads are a form of advertising platform used by businesses and individuals to reach their target audience on Reddit. Reddit is a social news aggregation, web content rating, and discussion website where users can submit content, such as text posts or direct links, and engage in discussions through comments. Advertising on Reddit allows you to promote your content, product, or brand to a large and engaged user base.
The Conversions API (CAPI) is a server-to-server solution to share your web conversion data directly with Reddit so you can measure and optimize your performance campaigns.
Benefits
- Conversion Tracking
- Advertising Integration
- CCPA Category: Targeting (C0004)
- Sync Injector Required
What do I need to integrate?
Coming soon.
What Identifiers are Required?
| Field | Friendly Name | Additional Information |
|---|---|---|
| user.external_id | Anonymous ID | Required |
| user.email | Hashed e-mail | Required |
| user.user_agent | Hashed Mobile Ad ID (MAID) | Required |
| user.ip_address | Device data | Required |
How do I configure MetaRouter's Sync Injector?
Overview
MetaRouter grabs the URL parameter and saves as a first-party cookie. This cookie's lifetime is 30 days. If the URL parameter value becomes available, the cookie updates and the time resets.
What is the Required Event Payload?
|
Field |
Friendly Name |
Additional Information |
Sync Connection |
|---|---|---|---|
| click_id | Reddit Click ID | Required | ☑ |
MetaRouter Documentation